Making a Stand at the 2014 CIH Show

Making a Stand at the 2014 CIH Show

We were pleased to unveil the start of a lighter, brighter brand image at this year’s CIH show, which took place at the NEC Birmingham amongst other members of the Euronics buying group. New design products were displayed in white cabinetry and the clean lines of glass, stainless steel and seamless touch control integrated perfectly, showcasing advancements in technology and style. The angular design gave an exploratory feel to stand visitors as it naturally invited them to wander in and around the appliances. Light, clean and eye catching images above the range cookers meant that the CDA products on display were given a backdrop that reflected their capabilities. Stuart Cook, the group’s chief executive said he was “absolutely delighted” with the turnout. “This is an incredible result; the Euronics Showcase format emphatically worked again,” he said. “The suppliers surpassed themselves again, with huge investments and great theatre on their stands.”