Gender Switch: Iconic Household Brand Mascots Redesigned

So many household brands that we’ve come to know and love over the years have cemented their place in our home with the addition of a quirky mascot. A defining, relatable character that champions the brand, a familiar face on the shopping aisles of the supermarket – all designed to catch and hold your attention. 

Generally, you might not give a brand mascot much thought, but when you look past all the bright colours and charisma, there’s one thing that seems to be quite obvious about the bigger picture – where are all the women at?! 

Many mascots have been around for decades and as the advertising industry was predominantly male led, branding definitely had a more masculine bias. But, when male brand mascots outnumber female mascots two-to-one, is there still a place for this approach in today’s society? 

As new brands forge their way into our homes, it would seem that the industry is in fact moving away from gendered branding in favour of a more neutral approach where gender parity becomes a priority, and rightly so. Women aren’t defined by the colour pink anymore and men like to cook and clean, too. 

With this in mind, we asked the question… is there still a place on our shelves for the older, established brand mascots? 

With International Women’s Day on the 8th March, we wanted to do something that would cast a light on these outdated brand mascots and level the playing field a little bit. While we certainly don’t want to reinforce female stereotypes, we do want to point out that women are capable of being strong enough to represent cleaning products for tough jobs. They can be mischievous without being sexy and they like to eat food, too…

Toilet Duck

Toilet Duck Female - CDA

A somewhat household essential, the Toilet Duck brand (and all of its pseudonyms) has held its place in many bathrooms around the world since the early 1980’s. While the branding and mascot for Toilet Duck took a more adrogenous form in the beginning, it actually became more masculine over time, leading to the muscular, imposing incarnation we see today. This almost feels like a backstep on the journey to advertising neutrality. 

Mr Muscle 

Mr Muscle logo female - CDA

Another household cleaning brand that began life in the 80’s, Mr Muscle was reported to “love the jobs you hate”, backed up by ad campaigns featuring a somewhat effeminate male character eager to get stuck in. Again, over the years, this image has been transformed into a more literal representation of the name and the mascot is now portrayed as a large, muscular male superhero ready to save the day.

Pringles

Pringles Logo Female - CDA

The stylised cartoon character of “Julius Pringles” has become just as iconic as the saddle-shaped crisps themselves. With his wide moustache and bowtie, the character seemingly represents a traditional gentleman, one that would be in the upper levels of social class – suggesting that Pringles were deserving of a higher status than other crisps. 

Green Giant Sweetcorn

Jolly Green Giant Female - CDA

The Jolly Green Giant has represented tinned sweetcorn since the Minnesota Valley Canning Co came up with the concept in the late 1920’s. Since then, little has changed as far as his image goes. A towering figure of strength and typical masculinity, the chiselled jawline and strong legs promote good health, while the colours used signify natural goodness. 

But the Jolly Green Giant wasn’t always so jolly. In the early years he wasn’t well received as he was deemed too scary, he had to be “softened” with a sunny smile and a more inviting posture to add a certain level of tenderness to his image. 

Rice Krispies

Rice Krispies Snap Crackle and Pop Female - CDA

The mischievous elf-like trio known as Snap, Crackle and Pop were created way back in the early 1930’s. But, it wasn’t until the late 1940’s they were reimagined with youthful, more proportional features to appeal to a younger audience. 

High energy mischief seems to be their game, but the idea that only boys are capable of this is something of a falsehood. On a side note, it seems that there are very few branded cereals that promote a female mascot, is it time the industry as a whole had a complete overhaul?

Captain Birds Eye

Captain Birds Eye Female - CDA

An icon of 1960’s food advertising, the captain has represented frozen food since the brands inception. Generally depicted as a clean living, older sailor with a white beard, it’s a very typical representation of what we’d expect a naval captain to be. These days, the role of captain is no longer reserved just for men and an increasing number of women continue to take up the position.

Frosties 

Frosties Mascot Female - CDA

As we mentioned before, the female of the species are seriously underrepresented when it comes to breakfast cereals. Tony the Tiger has become somewhat of an icon since his debut in the early 1950’s. The character we see today was created by a group of former Disney animators, and was the result of a competition run by Kellogg’s to come up with a new mascot for their latest cereal. Interesting fact, that same group of animators also designed The Jolly Green Giant and Snap, Crackle and Pop.

Homepride

Homepride Logo Female - CDA

Fred the Flour Grader (as is his full name) has been the smiley, bowler hatted mascot for Homepride since his creation in 1964. Promoted as “mums special helper”, he’s seemingly capable of saving any family from meal time woes, the character has even been turned into a range of kitchen products and utensils. Interestingly, Fred had been on a 15 year hiatus until Homepride decided to bring him back in 2014. 

All images were created for illustrative purposes only and we are not affiliated with any of the brands mentioned. If you wish to use the images for your own content, please credit CDA.eu as the original source.

Fast Food Rivals: Logo Mashups

Many of the fast-food chains that we know and love are not only famous for their food and drinks but for the company logo that represents them. The familiar golden arches of McDonald’s, the iconic two-tailed mermaid of Starbucks… Instantly, we know exactly what big brand we’re dealing with and the type of refreshments we can expect.

For many, these logo designs are cultural icons, emblems of a lifestyle that we’ve become accustomed to. But how deep into our subconscious are these famous logos ingrained? Would we still recognize the big companies behind them if they weren’t quite the same?

As a brand, the recognisability of your logo idea is a crucial component for driving success. This is why you’ll hardly ever see drastic changes made over the years. A perfect example of this is the Coca Cola logo: despite a slight deviation in the late 1800s, the logo has remained largely the same. A classic case of if it ain’t broke, don’t fix it, some might say. But CDA wanted to mix things up.

The rivalry between famous brands is inevitable, and no more so than in the food industry. But what if rival brands wanted to collaborate? Could they really work together from a branding point of view? We took this totally hypothetical situation and decided to have a little fun, so we’ve “mashed up” some of the most well-known fast food logos out there to see just how malleable they really are… and we have to say, our brains are now a little fuzzy because of it!

Check them out below and let us know what you think…

Subway Vs Jimmy Johns

Subway Vs Jimmy Johns logo - CDA

Starbucks Vs Tim Hortons

Starbucks Vs Tom Hortons logo - CDA

Pepsi Vs Coca Cola

Pepsi Vs Coca Cola logo - CDA

Krispy Kreme Vs Dunkin’ Donuts

Krispy Kreme Vs Dunkin' Donuts logo - CDA

Greggs Vs Pret-a-Manger

Greggs Vs Pret-a-Manger logo - CDA

KFC Vs Chick-Fil-A

KFC Vs Chick-fil-a logo - CDA

Domino’s Pizza Vs Pizza Hut

Pizza Hut Vs Domino's logo - CDA

Cadbury Vs Hershey’s

Cadbury Vs Hershey Logo - CDA

McDonald’s Vs Burger King

MacDonalds Vs Burger King Logo - CDA

Baskin Robbins Vs Dairy Queen

Baskin Robbins Vs Dairy Queen logo - CDA
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The UK’s Favourite Biscuit 2019: REVEALED

As a nation of biscuit lovers, it stands to reason that the good people of the UK have a favourite. Some folk will opt for a humble Digestive, others fancy a Lotus Biscoff with their coffee. Whichever you choose, there’s always going to be someone that disagrees… but by how much is the question?

With National Biscuit Day on the 29th of May, we surveyed over 1000 people in the UK to determine which biscuits we value most right here and now in 2019. So without further ado, let me present to you their poll results… You might find the winner to be a little controversial!

Drum roll please…

Uk's favourite biscuit 2019 - CDA

Jaffa Cake is The UK’s Favourite Biscuit 2019

So the gelatinous, tangy deliciousness that is the Jaffa Cake has come out on top! But some might say it’s not even a biscuit, and legally they’d be right.

In 1991, the courts ruled in favour of McVities when they fought to have the Jaffa Cake classified as a cake for tax purposes. If a biscuit is covered in chocolate it becomes a luxury item, therefore the standard 20% VAT is applied, however this doesn’t apply to cakes. So while legally it is a cake, the people have spoken and have ruled that the Jaffa Cake is indeed a biscuit… and their favourite one at that!

With a whopping 17.8% of the votes, Jaffa Cakes beat out Shortbread for the top spot which has 13.6% of the votes. The biggest loser this year was the Chocolate Hobnob with 7.5% of the votes, dropping from 2nd place to 7th. The Chocolate Digestive also took a tumble, falling ffom 1st place to 4th overall with 11.8% of the votes.

There were also some non-movers and some new entries, with the Ginger Nut and Plain Digestive holding on to their 8th and 9th places, respectively. The Lotus Biscoff made an entrance, coming in 11th place, will the new found poplularity of this cafe culture favourite see it rise further up the ranks in years to come? Only time will tell!

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Weird and Wonderful Christmas Food From Around the World

Christmas wouldn’t be Christmas without delicious food. A big fat turkey fresh out of the oven, with mountains of seasonal veg and lashings of gravy. It’s a dream come true for a large portion of the western world. But what we consider a festive treat, might not do it for others. Some festive food that’s traditionally eaten in countries other than our own, might seem just a little too “out there” for our tastes.

Lots of the food eaten at Christmas time across the world has come from a long tradition that’s passed down through the generations, while others are a relatively new idea. From Christmas pudding in England to Mopane caterpillars in South Africa, many of the foods we eat during the festive period were once a necessity rather than a treat. But over the years, many of these traditional Christmas foods have become somewhat of a delicacy for many.

We started looking deeper into Christmas foods around the world and we have to say, some are pretty eye-opening! Here are our favorites, illustrated. Let us know if there’s are any others that you think are worth a mention!

Christmas Eve Apples – China

Chinese Christmas Apples - CDA

There’s nothing unusual about apples, right? But in China, it’s what they do with them that counts. Christmas isn’t a public holiday in China, having virtually no cultural ties to the festival, which has its roots in western Christianity. However, celebrating Christmas is becoming more and more popular, especially among the younger generations of Chinese people. In recent years, one tradition that’s been adopted is to share decorative apples on Christmas eve with your loved ones.

The apples are carved with an encouraging message and wrapped in colorful paper ready to be presented. They’re known as “peace apples” and are a way to show just how much you care about the health and well-being of someone.

KFC Christmas Dinner – Japan

KFC Christmas Dinner China - CDA

With a very small Christian population, Japan has very few Christmas traditions. It does, however, have Christmas fried chicken. A relatively new tradition by most standards, its popularity started to grow in the 1970s when KFC in Japan began to promote fried chicken as a Christmas meal.

These days, sitting down to a KFC Christmas dinner is something the Japanese have to start thinking about months in advance. With an estimated 3.6 million families expected to partake each year, pre-booking is essential if you don’t want to wait in line for hours!

Selyodka Pod Shuboy – Russia

Selyodka Pod Shuboy Russia Christmas CDA Appliances

Originating in Russia, Selyodka Pod Shuboy is probably one of the more extravagant looking dishes on our list. Literally translated to “herring under a fur coat”, it’s called so because it’s made up of diced pickled herring that’s layered under diced potato, carrots, beetroot, onions, and mayonnaise then topped with boiled eggs. Often fashioned into elaborate designs, the dish is usually served as party food and is a must on many Russian holidays, particularly at Christmas time.

Christmas Pudding – England

Christmas Pudding England - CDA

Originating in England way back in the 14th century, Christmas pudding began life as a porridge-like meal that was full of fruits, oats, nuts, and suet called “frumenty”. It was traditionally served as a fasting meal that would be made about 5 weeks before Christmas in preparation for Advent. The heavy meal would also be mixed with alcohol then steamed or boiled. It was often considered good luck for all members of the family to stir the mixture, making a wish as they go.

The pudding would then have various items stirred into it. Silver coins, wishbones, silver thimbles, and rings were all thought to bring good luck, prosperity and even marriage to those that were lucky enough to find them. These days, you’d be hard pushed to find any of these items in a store-bought Christmas Pudding. It’s a lawsuit waiting to happen!

Smalahove – Norway

Smalahove Norway Christmas - CDA

Originating in the western regions of Norway, Smalahove is a dish made from a sheep’s head served with potatoes and rutabaga. It’s traditionally served the Sunday before Christmas and would be an indulgent meal for the poorer Norwegian population. What makes this dish super interesting is the way in which it’s prepared. The head of the sheep would be split in two, once split, the brain would be removed and the pieces are soaked in water for two days. Once soaked, the head would be salted, dried and then smoked, it would then be boiled or steamed ready to be eaten.

The eating process is also an art in itself. Firstly, the ears and eyes are eaten as they’re considered a delicacy, the meat would then be eaten from the skull, starting at the front and working your way to the back. These days, Smalahove tends to be reserved for tourists and isn’t something that would usually be found on a Norwegian dinner table at Christmas.

Mattak and Kiviak – Greenland

Mattak and Kiviak Greenland Christmas - CDA

In one of the coldest places on the planet, food is something that needs to be taken seriously. In the depths of winter, a Greenlandic Christmas dinner would be considered somewhat of an acquired taste for the rest of the world. Both unusual and fascinating, mattak and kiviak are two dishes that you can expect to be served. Traditional Inuit fare, mattak is a strip of skin taken from the narwhal or white whale with the blubber still attached, this is then carved up and served in bite-sized chunks and is said to taste like fresh coconut.

It’s often served alongside kiviak; the flesh of a small arctic bird called auk which is then stuffed inside a sealskin. The sealskin is then buried for several months to ferment. Once the auk is in an advanced state of decomposition, it’s ready to eat. Yum!

Mopane Worms – Southern Africa

Mopane Worms Christmas Southern Africa - CDA

Rich in protein, the Mopane worms are actually the caterpillar of the Gonimbrasia Belina moth, while they’re not strictly regarded as a Christmas food, they are in abundance around the festive period in Southern Africa. They get their name from the Mopane tree which is well suited to the drought-ridden landscapes of Namibia, Botswana and South Africa – providing the perfect haven for the worms to flourish.

The harvest will begin in late November, making them an ideal Christmas treat, especially for the older generations. Once harvested, some worms are preserved for the rest of the year, while fresh worms are usually fried with onions, tomatoes and chili. As this practice was born from necessity, they’re not something that’s eaten to the same extent these days and many consider them a form of bushmeat, but there are a number of communities that regard them as a delicacy.

Feast of the Seven Fishes – Italy/America

Feast of the Seven Fishes Ital America Christmas - CDA

In past generations, it was tradition for Roman Catholics to abstain from eating meat and animal fats around Christmas, but one tradition that has risen from this is what’s known as “The Feast of the Seven Fishes”. Though it has no official role in the Roman Catholic calendar, the feast is said to represent the significance of the number seven in the bible. The feast will take place on Christmas eve with numerous different fish and seafood dishes being served across many courses.

The roots of the feast are placed in Southern Italy – a part of the country dominated by delicious fish dishes taken from the bountiful coastline. As the Italians began to migrate to America in the late 1880’s so too did the Feast of the Seven Fishes, making it a popular, nostalgic celebration dinner among many Italian-American families today.

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Useful Hacks for a Zero Waste Christmas

Christmas dinner table setting - CDA

In the UK, we produce around 31 million tonnes of waste a year. Around Christmas, the amount of waste produced increases by around 30% with 3 million tonnes of extra waste. Everyone up and down the country is encouraged to buy, buy, buy at Christmas. Whether this is food, presents, decorations – like the turkey that’s way too big for your oven, or buying unnecessary toys because all the kids have them these days – our consumption levels go through the roof.

Now, this isn’t to attack the festive period, and we wouldn’t want to feed into any ‘war on Christmas’ fantasies, it is the season to be jolly after all. But, does it have to be so wasteful and polluting?

Christmas is an intensely special time of year, and is one that offers us consistency, warmth and precious family moments in our hyper-turbulent times. Talking about changing our approach to Christmas can ruffle feathers, but lots of people are increasingly more interested in going zero-waste, and we’re going to offer you some hacks to reduce your waste or go completely waste-free after the holiday season.

What is Meant by Zero Waste?

Environmentalist thought and movements have been surging in variety and popularity over the past few decades. One strain of environmentalism has been the zero-waste movement. At the moment, Western society is built for convenience, not sustainability.

Take single-use plastics for example, you’ll use them for perhaps just a few moments, yet that straw, that coffee cup lid, that plastic fork, it will be on this planet for a thousand years. And yet we continue to make and use billions of these items.

The zero waste movement is as it sounds. It’s a commitment to absolutely no waste whatsoever. The zero waste lifestyle is not for chancers, it really is a lifestyle that you have to commit to. But just like any time you form a new habit, it simply takes some time and patience for it to become second nature.

Some people will just commit to a zero waste kitchen, sticking to a mainly plant-based diet or consciously shopping at places that don’t package their items in plastic and so on. There are even specialist zero waste products that have sprung up in the wake of this movement.

What are the 5 R’s of Zero Waste Living?

There are 5 easy to remember commandments that underpin the zero waste lifestyle:

  • Refuse
  • Reduce
  • Reuse
  • Rot
  • Recycle

So, the first R is to refuse. This means refusing items that are packaged in plastic, that are disposable, that were produced using harmful chemicals and materials. This is a really important step, you need to have the discipline to simply refuse to buy these items and refuse to participate in wasteful consumerism.

Next is to reduce. This is to simply reduce your consumption as a whole. Donate things, buy less, stick to your essentials and simplify your spending.

The next R is reuse (and repair). Most of the disposable items you use can easily be replaced with a reusable alternative. Handkerchiefs instead of tissues for example. Make the effort to repair broken items instead of chucking them out.

The next R is rot and this is a very interesting part of the zero waste lifestyle. This might sound a bit far-fetched, but zero wasters often have worm composting systems or ‘worm bins’. You can keep this in your home too, as it won’t smell. The worms will turn your kitchen waste into an effective fertiliser. This will save you taking the bins out and any need for your waste to be transported.

And finally, recycle. Recycling isn’t exactly new and recycling efforts continue to increase. Make sure you are recycling your items. If you live a committed zero-waste lifestyle, you should in theory have very little to recycle, if at all. But still, similar to reusing, recycling is key.

Christmas Baking - CDA

How Can We Be Eco-Friendly This Christmas?

As you can see, going zero-waste is no walk in the park. There’s a number of ways that we can apply this philosophy and lifestyle to Christmas. The hardest part of zero-waste is definitely just getting started, but you can use these tips to drastically reduce your waste this Christmas and then who knows? It could be the start of a brand-new lifestyle for you.

In the Kitchen

So, how can you reduce your kitchen waste this Christmas?

Plan your meals – There’s an awful amount of food waste during the festive season, so one thing to do is plan your meals over the holiday period. It’s easy to get caught up in the festive spirit and just buy a bunch of food that you either won’t eat or won’t need. Plan your meals so you know exactly what you need and put everything you buy to use.

Use your own containers – Avoid overpackaged items and take your own containers when doing the food shop. Lots of stores are now happy for customers to do this, or check to see if a zero-plastic or zero-waste store has opened near you. There are more and more independent shops springing up that are based around producing no waste. See if there’s one near you and if you could do some of your Christmas food shopping and more there.

Avoid convenience foods – Go for fresh and loose food instead, buying convenience food means more packaging. It’s probable that loose, fresh food will also be cheaper as you’re likely going to get more meals out of them. There are plenty of treats, dishes and foods you can make from scratch. If you’re time-poor this Christmas, you may not want to do that but it is a fantastic way to be more self-sufficient with food and to have more control over your diet, too.

Be conscious of your food waste – Separate your food waste from your general waste and make sure you compost. If you have some leftover food, try to use reusable storage solutions like jars, beeswax wraps and so on instead of tin foil and clingfilm. Take your food waste on a Boxing Day walk and feed some local ducks.

Food Waste - CDA

Around the House

Opt for energy efficient Christmas lights – What is Christmas without lights? It’s an essential part of Christmas and all the lights give it that special feeling and certainly bring some colour and vibrancy to the darkest time of the year. However, in the US alone, the electricity used for Christmas lights is more than the energy demand of entire countries. Go for some solar-powered and LED christmas lights instead, and use candles around the home.

Make your own wrapping paper – Wrapping paper is a big one at Christmas. 227,000 miles of wrapping paper is chucked out every year in the UK, with Christmas making up a significant portion of that. That’s almost enough to reach to the moon! Make sure the wrapping paper you buy is recyclable or make your own if you can’t find any. You can make it super personalised and it can be a fun thing to do with your family.

Go digital with your Christmas cards – If anyone is offended that your seasons greetings are digital instead of written on some card that will be thrown away, ask yourself why you’re even sending those people your well wishes! We’re joking of course, but you can use it as a teachable moment. Explain the impact that billions of Christmas cards has on our environment each year.

Make your own gift tags – If you receive Christmas cards in the post, don’t throw them away! Keep them and use them as gift tags in the future. Lots will have patterns on them so they can be re-purposed into cute little tags or details.

Buy a potted Christmas tree – If you usually buy a real Christmas tree each year, opt for a potted one. This can be a slightly more expensive option in the short term, but if you look after it properly, you’ll be able to use it year after year. It’s estimated that six million trees are cut down each year for the UK at Christmas, creating 250 tonnes of waste once they’ve been used.

Make your own decorations – Use old clothes and things you don’t need anymore to make some inventive Christmas decorations. This plays into the reuse part of the zero waste lifestyle and again, is a fun family thing to do. Be creative and make personal Christmas decorations you can use again each year.

Buy pre-loved, handmade or experience gifts – Children’s toys tend to be massively over packaged and use a lot of material that isn’t recyclable. Explore your local charity shops for unique gifts. You’d be surprised at what you can find at charity stores, and how cheap they are too. You’re re-purposing an item, donating to charity and saving money all at once!

Handmade Christmas Gifts - CDA

The zero waste lifestyle is a big commitment, but is always growing in popularity and is becoming easier and easier as more people do it. As more people get involved in zero waste, more hacks are discovered and people start marketing towards this lifestyle. As a society we are moving towards zero or low waste. It’s happening at an extremely sluggish pace and there is so much more to do, but some progress is better than none. See if you can action some of our tips and reduce your carbon footprint and waste this Christmas!

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