Gender Switch: Iconic Household Brand Mascots Redesigned

So many household brands that we’ve come to know and love over the years have cemented their place in our home with the addition of a quirky mascot. A defining, relatable character that champions the brand, a familiar face on the shopping aisles of the supermarket – all designed to catch and hold your attention. 

Generally, you might not give a brand mascot much thought, but when you look past all the bright colours and charisma, there’s one thing that seems to be quite obvious about the bigger picture – where are all the women at?! 

Many mascots have been around for decades and as the advertising industry was predominantly male led, branding definitely had a more masculine bias. But, when male brand mascots outnumber female mascots two-to-one, is there still a place for this approach in today’s society? 

As new brands forge their way into our homes, it would seem that the industry is in fact moving away from gendered branding in favour of a more neutral approach where gender parity becomes a priority, and rightly so. Women aren’t defined by the colour pink anymore and men like to cook and clean, too. 

With this in mind, we asked the question… is there still a place on our shelves for the older, established brand mascots? 

With International Women’s Day on the 8th March, we wanted to do something that would cast a light on these outdated brand mascots and level the playing field a little bit. While we certainly don’t want to reinforce female stereotypes, we do want to point out that women are capable of being strong enough to represent cleaning products for tough jobs. They can be mischievous without being sexy and they like to eat food, too…

Toilet Duck

Toilet Duck Female - CDA

A somewhat household essential, the Toilet Duck brand (and all of its pseudonyms) has held its place in many bathrooms around the world since the early 1980’s. While the branding and mascot for Toilet Duck took a more adrogenous form in the beginning, it actually became more masculine over time, leading to the muscular, imposing incarnation we see today. This almost feels like a backstep on the journey to advertising neutrality. 

Mr Muscle 

Mr Muscle logo female - CDA

Another household cleaning brand that began life in the 80’s, Mr Muscle was reported to “love the jobs you hate”, backed up by ad campaigns featuring a somewhat effeminate male character eager to get stuck in. Again, over the years, this image has been transformed into a more literal representation of the name and the mascot is now portrayed as a large, muscular male superhero ready to save the day.

Pringles

Pringles Logo Female - CDA

The stylised cartoon character of “Julius Pringles” has become just as iconic as the saddle-shaped crisps themselves. With his wide moustache and bowtie, the character seemingly represents a traditional gentleman, one that would be in the upper levels of social class – suggesting that Pringles were deserving of a higher status than other crisps. 

Green Giant Sweetcorn

Jolly Green Giant Female - CDA

The Jolly Green Giant has represented tinned sweetcorn since the Minnesota Valley Canning Co came up with the concept in the late 1920’s. Since then, little has changed as far as his image goes. A towering figure of strength and typical masculinity, the chiselled jawline and strong legs promote good health, while the colours used signify natural goodness. 

But the Jolly Green Giant wasn’t always so jolly. In the early years he wasn’t well received as he was deemed too scary, he had to be “softened” with a sunny smile and a more inviting posture to add a certain level of tenderness to his image. 

Rice Krispies

Rice Krispies Snap Crackle and Pop Female - CDA

The mischievous elf-like trio known as Snap, Crackle and Pop were created way back in the early 1930’s. But, it wasn’t until the late 1940’s they were reimagined with youthful, more proportional features to appeal to a younger audience. 

High energy mischief seems to be their game, but the idea that only boys are capable of this is something of a falsehood. On a side note, it seems that there are very few branded cereals that promote a female mascot, is it time the industry as a whole had a complete overhaul?

Captain Birds Eye

Captain Birds Eye Female - CDA

An icon of 1960’s food advertising, the captain has represented frozen food since the brands inception. Generally depicted as a clean living, older sailor with a white beard, it’s a very typical representation of what we’d expect a naval captain to be. These days, the role of captain is no longer reserved just for men and an increasing number of women continue to take up the position.

Frosties 

Frosties Mascot Female - CDA

As we mentioned before, the female of the species are seriously underrepresented when it comes to breakfast cereals. Tony the Tiger has become somewhat of an icon since his debut in the early 1950’s. The character we see today was created by a group of former Disney animators, and was the result of a competition run by Kellogg’s to come up with a new mascot for their latest cereal. Interesting fact, that same group of animators also designed The Jolly Green Giant and Snap, Crackle and Pop.

Homepride

Homepride Logo Female - CDA

Fred the Flour Grader (as is his full name) has been the smiley, bowler hatted mascot for Homepride since his creation in 1964. Promoted as “mums special helper”, he’s seemingly capable of saving any family from meal time woes, the character has even been turned into a range of kitchen products and utensils. Interestingly, Fred had been on a 15 year hiatus until Homepride decided to bring him back in 2014. 

All images were created for illustrative purposes only and we are not affiliated with any of the brands mentioned. If you wish to use the images for your own content, please credit CDA.eu as the original source.

The UK’s Favourite Biscuit 2019: REVEALED

As a nation of biscuit lovers, it stands to reason that the good people of the UK have a favourite. Some folk will opt for a humble Digestive, others fancy a Lotus Biscoff with their coffee. Whichever you choose, there’s always going to be someone that disagrees… but by how much is the question?

With National Biscuit Day on the 29th of May, we surveyed over 1000 people in the UK to determine which biscuits we value most right here and now in 2019. So without further ado, let me present to you their poll results… You might find the winner to be a little controversial!

Drum roll please…

Uk's favourite biscuit 2019 - CDA

Jaffa Cake is The UK’s Favourite Biscuit 2019

So the gelatinous, tangy deliciousness that is the Jaffa Cake has come out on top! But some might say it’s not even a biscuit, and legally they’d be right.

In 1991, the courts ruled in favour of McVities when they fought to have the Jaffa Cake classified as a cake for tax purposes. If a biscuit is covered in chocolate it becomes a luxury item, therefore the standard 20% VAT is applied, however this doesn’t apply to cakes. So while legally it is a cake, the people have spoken and have ruled that the Jaffa Cake is indeed a biscuit… and their favourite one at that!

With a whopping 17.8% of the votes, Jaffa Cakes beat out Shortbread for the top spot which has 13.6% of the votes. The biggest loser this year was the Chocolate Hobnob with 7.5% of the votes, dropping from 2nd place to 7th. The Chocolate Digestive also took a tumble, falling ffom 1st place to 4th overall with 11.8% of the votes.

There were also some non-movers and some new entries, with the Ginger Nut and Plain Digestive holding on to their 8th and 9th places, respectively. The Lotus Biscoff made an entrance, coming in 11th place, will the new found poplularity of this cafe culture favourite see it rise further up the ranks in years to come? Only time will tell!

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Weird and Wonderful Christmas Food From Around the World

Christmas wouldn’t be Christmas without delicious food. A big fat turkey fresh out of the oven, with mountains of seasonal veg and lashings of gravy. It’s a dream come true for a large portion of the western world. But what we consider a festive treat, might not do it for others. Some festive food that’s traditionally eaten in countries other than our own, might seem just a little too “out there” for our tastes.

Lots of the food eaten at Christmas time across the world has come from a long tradition that’s passed down through the generations, while others are a relatively new idea. From Christmas pudding in England to Mopane caterpillars in South Africa, many of the foods we eat during the festive period were once a necessity rather than a treat. But over the years, many of these traditional Christmas foods have become somewhat of a delicacy for many.

We started looking deeper into Christmas foods around the world and we have to say, some are pretty eye-opening! Here are our favorites, illustrated. Let us know if there’s are any others that you think are worth a mention!

Christmas Eve Apples – China

Chinese Christmas Apples - CDA

There’s nothing unusual about apples, right? But in China, it’s what they do with them that counts. Christmas isn’t a public holiday in China, having virtually no cultural ties to the festival, which has its roots in western Christianity. However, celebrating Christmas is becoming more and more popular, especially among the younger generations of Chinese people. In recent years, one tradition that’s been adopted is to share decorative apples on Christmas eve with your loved ones.

The apples are carved with an encouraging message and wrapped in colorful paper ready to be presented. They’re known as “peace apples” and are a way to show just how much you care about the health and well-being of someone.

KFC Christmas Dinner – Japan

KFC Christmas Dinner China - CDA

With a very small Christian population, Japan has very few Christmas traditions. It does, however, have Christmas fried chicken. A relatively new tradition by most standards, its popularity started to grow in the 1970s when KFC in Japan began to promote fried chicken as a Christmas meal.

These days, sitting down to a KFC Christmas dinner is something the Japanese have to start thinking about months in advance. With an estimated 3.6 million families expected to partake each year, pre-booking is essential if you don’t want to wait in line for hours!

Selyodka Pod Shuboy – Russia

Selyodka Pod Shuboy Russia Christmas CDA Appliances

Originating in Russia, Selyodka Pod Shuboy is probably one of the more extravagant looking dishes on our list. Literally translated to “herring under a fur coat”, it’s called so because it’s made up of diced pickled herring that’s layered under diced potato, carrots, beetroot, onions, and mayonnaise then topped with boiled eggs. Often fashioned into elaborate designs, the dish is usually served as party food and is a must on many Russian holidays, particularly at Christmas time.

Christmas Pudding – England

Christmas Pudding England - CDA

Originating in England way back in the 14th century, Christmas pudding began life as a porridge-like meal that was full of fruits, oats, nuts, and suet called “frumenty”. It was traditionally served as a fasting meal that would be made about 5 weeks before Christmas in preparation for Advent. The heavy meal would also be mixed with alcohol then steamed or boiled. It was often considered good luck for all members of the family to stir the mixture, making a wish as they go.

The pudding would then have various items stirred into it. Silver coins, wishbones, silver thimbles, and rings were all thought to bring good luck, prosperity and even marriage to those that were lucky enough to find them. These days, you’d be hard pushed to find any of these items in a store-bought Christmas Pudding. It’s a lawsuit waiting to happen!

Smalahove – Norway

Smalahove Norway Christmas - CDA

Originating in the western regions of Norway, Smalahove is a dish made from a sheep’s head served with potatoes and rutabaga. It’s traditionally served the Sunday before Christmas and would be an indulgent meal for the poorer Norwegian population. What makes this dish super interesting is the way in which it’s prepared. The head of the sheep would be split in two, once split, the brain would be removed and the pieces are soaked in water for two days. Once soaked, the head would be salted, dried and then smoked, it would then be boiled or steamed ready to be eaten.

The eating process is also an art in itself. Firstly, the ears and eyes are eaten as they’re considered a delicacy, the meat would then be eaten from the skull, starting at the front and working your way to the back. These days, Smalahove tends to be reserved for tourists and isn’t something that would usually be found on a Norwegian dinner table at Christmas.

Mattak and Kiviak – Greenland

Mattak and Kiviak Greenland Christmas - CDA

In one of the coldest places on the planet, food is something that needs to be taken seriously. In the depths of winter, a Greenlandic Christmas dinner would be considered somewhat of an acquired taste for the rest of the world. Both unusual and fascinating, mattak and kiviak are two dishes that you can expect to be served. Traditional Inuit fare, mattak is a strip of skin taken from the narwhal or white whale with the blubber still attached, this is then carved up and served in bite-sized chunks and is said to taste like fresh coconut.

It’s often served alongside kiviak; the flesh of a small arctic bird called auk which is then stuffed inside a sealskin. The sealskin is then buried for several months to ferment. Once the auk is in an advanced state of decomposition, it’s ready to eat. Yum!

Mopane Worms – Southern Africa

Mopane Worms Christmas Southern Africa - CDA

Rich in protein, the Mopane worms are actually the caterpillar of the Gonimbrasia Belina moth, while they’re not strictly regarded as a Christmas food, they are in abundance around the festive period in Southern Africa. They get their name from the Mopane tree which is well suited to the drought-ridden landscapes of Namibia, Botswana and South Africa – providing the perfect haven for the worms to flourish.

The harvest will begin in late November, making them an ideal Christmas treat, especially for the older generations. Once harvested, some worms are preserved for the rest of the year, while fresh worms are usually fried with onions, tomatoes and chili. As this practice was born from necessity, they’re not something that’s eaten to the same extent these days and many consider them a form of bushmeat, but there are a number of communities that regard them as a delicacy.

Feast of the Seven Fishes – Italy/America

Feast of the Seven Fishes Ital America Christmas - CDA

In past generations, it was tradition for Roman Catholics to abstain from eating meat and animal fats around Christmas, but one tradition that has risen from this is what’s known as “The Feast of the Seven Fishes”. Though it has no official role in the Roman Catholic calendar, the feast is said to represent the significance of the number seven in the bible. The feast will take place on Christmas eve with numerous different fish and seafood dishes being served across many courses.

The roots of the feast are placed in Southern Italy – a part of the country dominated by delicious fish dishes taken from the bountiful coastline. As the Italians began to migrate to America in the late 1880’s so too did the Feast of the Seven Fishes, making it a popular, nostalgic celebration dinner among many Italian-American families today.

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European Food Names Literally Translated

The names of certain foods from around the world can leave you a little perplexed if you’re not completely sure what it is you’re ordering. But finding out what the names mean can be somewhat off-putting and you might just lose your appetite…

Linguistics is a strange thing. So, we decided to dig a little deeper into some of the names given to traditional foods from different European countries such as France, Denmark and Germany.

We then took those names and literally translated them into English… This is where the fun starts. Some are hilarious, some are disturbing but we’re pretty certain they all taste absolutely delicious! Who doesn’t want to eat a dead grandma or a poo satchel for lunch, right?

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The Breakfast of Champions: What Do World Class Athletes Eat?

How can you be more like the world-class athletes that inspire millions around the world every day? By checking out what they eat for breakfast, of course!

We are not promising that if you start eating these breakfasts that you will suddenly break world records like Caster Sememya or become the greatest footballer alive like Cristiano Ronaldo. But if you want to improve your diet, looking at what world-class athletes eat can be quite informative.

We’ve put together these infographic cards to detail what the breakfast of champions really means…

Tiger Woods

Tiger Woods Breakfast - CDA

Tiger Woods completed a return to golf after a very public fall from grace when he won The Masters earlier in 2019. Whether you like him or not, it was an alluring human story of perseverance and there’s absolutely no denying his massive impact on the sport. He forced a generation to sit up and pay attention to what he was doing in a sport many have no interest in whatsoever.

Golf may not be considered that physical, but you still need to be able to maintain a level of strength and performance over many hours over many days.

Woods opts for an egg-white omelette. High in protein, with an optimal amount of carbs, he’s clearly doing something right.

Caster Semenya

Caster Semenya Breakfast - CDA

When the world’s athletic governing body works against you to level the playing field for your opponents, you know you’re a unique athlete. Should Semenya be punished and hamstringed for her natural gifts? The IAAF ruled that she has to take testosterone-reducing medication to give her opponents a fighting chance, but Semenya isn’t taking their ruling lying down. She has recently told the IAAF that they should focus their attention on the dopers in sport instead. Can you blame her?

Semenya’s breakfast is true to her roots and super simple. A bowl of Bogobe. This is a millet-based porridge that’s popular around southern Africa. Extremely low in calories, fat and protein, it’s mostly just carbs that give her the energy she needs to be the best in the world.

Cristiano Ronaldo

Cristiano Ronaldo Breakfast - CDA

Ronaldo has proven time and time again why he is the all-time greatest football player. The Messi vs Ronaldo debate goes a bit like this: “Messi’s stats though!” “Has he done it in three different leagues though?” With five Ballon D’Ors apiece, it is looking increasingly more impossible to settle the debate.

Really, we have to be thankful that they have played at the same time, constantly pushing each other to always be better and ultimately, they are both very different players with different styles.

How does an elite footballer like Ronaldo fuel up? Taking in 1200kcal to start the day, Ronaldo’s breakfast is high in caffeine, carbs and healthy fats, Ronaldo’s plate consists of meats, cheeses, yoghurt, fruit and a side of avocado toast with some coffee to wash it down.

Hafthor Bjornsson

Hafthor Bjornsson Breakfast - CDA

Better known as ‘The Mountain’ for his role in Game of Thrones, Bjornsson is one of the strongest men walking this planet. Strongmen like Bjornsson may not be athletes in the way that we conventionally think of them, but it takes an incredible amount of dedication, patience and focus to keep yourself on the most brutally strict and loathsome eating and exercise regimens an athlete can have.

Sure, they have big appetites anyway but it’s actually still a struggle for them to eat just so much.

Bjornsson consumes more calories for breakfast than any average man or woman should consume in a day.  140 grams of fat, 160 grams of protein, 200 grams of carbs and 2700 calories. That’s double your daily allowance of fat, triple your allowance of protein (for an average sedentary man) and a little bit under your daily allowance of carbs. At some point, we have to ask if Bjornsson is actually even human.

Muhammad Ali

Muhammad Ali Breakfast - CDA

In 2016, we lost one of the greatest personalities in sports. There will never be another Muhammad Ali and no matter how hard boxers may try to be Ali, they will never come close. As thrilling out of the ring as he was inside, Muhammad Ali changed the game of boxing, faced persecution for his religious beliefs, inspired a generation of black Americans and was even spied on by the NSA and FBI, all whilst being the most viscerally exciting athlete the world had seen.

What did such a man eat for breakfast in his prime? Steak, eggs, toast and orange juice, apparently. Weighing in at 1300 kcal, with 80 grams of fat, 90 grams of protein and 40 grams of carbs, this definitely helped him to stay in the heavyweight category. A breakfast fit for a champion only.

Serena Williams

Serena Williams Breakfast - CDA

A world renowned tennis player, if not one of the most supreme athletes to exist, Serena WIlliams is undoubtedly a name we’ll talk about for many, many years to come. Taking a break from winning Grand Slams to have a baby and then returning to win even more titles, was a moment for women around the world.

Scratch that, Serena was in the early stages of her pregnancy when she won her record-breaking 23rd Grand Slam, in a final against her sister! Talk about a family affair.

Serena’s breakfast consists of oats, fruit and a healthy smoothie. The oats provide sustained energy throughout the day and give her the protein world class athletes need. All the toppings and an accompanying smoothie are vital sources of nutrients, vitamins, minerals and fibre. She’ll also throw in a pastry for good measure, she’s earned it.

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