Fast Food Rivals: Logo Mashups

Many of the fast-food chains that we know and love are not only famous for their food and drinks but for the company logo that represents them. The familiar golden arches of McDonald’s, the iconic two-tailed mermaid of Starbucks… Instantly, we know exactly what big brand we’re dealing with and the type of refreshments we can expect.

For many, these logo designs are cultural icons, emblems of a lifestyle that we’ve become accustomed to. But how deep into our subconscious are these famous logos ingrained? Would we still recognize the big companies behind them if they weren’t quite the same?

As a brand, the recognisability of your logo idea is a crucial component for driving success. This is why you’ll hardly ever see drastic changes made over the years. A perfect example of this is the Coca Cola logo: despite a slight deviation in the late 1800s, the logo has remained largely the same. A classic case of if it ain’t broke, don’t fix it, some might say. But CDA wanted to mix things up.

The rivalry between famous brands is inevitable, and no more so than in the food industry. But what if rival brands wanted to collaborate? Could they really work together from a branding point of view? We took this totally hypothetical situation and decided to have a little fun, so we’ve “mashed up” some of the most well-known fast food logos out there to see just how malleable they really are… and we have to say, our brains are now a little fuzzy because of it!

Check them out below and let us know what you think…

Subway Vs Jimmy Johns

Subway Vs Jimmy Johns logo - CDA

Starbucks Vs Tim Hortons

Starbucks Vs Tom Hortons logo - CDA

Pepsi Vs Coca Cola

Pepsi Vs Coca Cola logo - CDA

Krispy Kreme Vs Dunkin’ Donuts

Krispy Kreme Vs Dunkin' Donuts logo - CDA

Greggs Vs Pret-a-Manger

Greggs Vs Pret-a-Manger logo - CDA

KFC Vs Chick-Fil-A

KFC Vs Chick-fil-a logo - CDA

Domino’s Pizza Vs Pizza Hut

Pizza Hut Vs Domino's logo - CDA

Cadbury Vs Hershey’s

Cadbury Vs Hershey Logo - CDA

McDonald’s Vs Burger King

MacDonalds Vs Burger King Logo - CDA

Baskin Robbins Vs Dairy Queen

Baskin Robbins Vs Dairy Queen logo - CDA
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